Marketing Studio（影片）｜提示詞教學（繁體中文）

1. 一句話定位

官方 Skills：凡「做廣告」都先選 Marketing Studio。9 種模式；2026-08 模板庫擴至 1,500+（按用途分類），可上載產品圖或貼網址讓系統抓取品牌訊號自動填入模板，或走「提示路徑」自行描述。 UGC 模板路徑：選 UGC Videos → 選 Faceless／Talking Head／Silent → 上載產品圖 → 生成（最長 15 秒，無需提示）。

官方定位（原文）：All advertising and commercial video — UGC, unboxing, TV spot, product showcase. The default whenever the brief is "make an ad". See marketing-modes.md.
— 來源：skills-catalog

2. 規格速查

flowchart TD
  Q{想要的感覺} -->|像真人手機拍| U[ugc / ugc_unboxing / ugc_how_to / ugc_virtual_try_on]
  Q -->|電視廣告| TV[tv_spot]
  Q -->|主角是產品| PS[product_showcase]
  Q -->|主持人評價| PR[product_review]
  Q -->|試穿| VT[virtual_try_on / ugc_virtual_try_on]
  Q -->|給我驚喜| W[wild_card]
  U --> IN{輸入}
  TV --> IN
  PS --> IN
  IN -->|產品網址| URL[Click-to-Ad：products fetch --url]
  IN -->|模板| T[1,500+ 模板]
  IN -->|提示| P[提示路徑]

3. 技巧與範例提示詞

3.1 App 廣告：完整用戶旅程（UI 圖靜態顯示在手機上）

範例提示詞（英文原文，逐字引用）：

@image_1 is the CUE app scan screen — display it statically on the phone screen when scanning ingredients. @image_2 is the CUE app result screen — display it statically on the phone screen after scanning. Do not animate any app interface. A woman stands in a bright modern kitchen facing the counter. Spread across the counter in front of her: eggs, tomatoes, spinach, cheese, onion — random, loosely arranged. She stares at them. Arms loosely crossed. Thinking. She says out loud in English: "What should I cook?" A beat of silence. Then her face shifts — eyes widen slightly, one finger raises straight up in the air. The idea has arrived. She grabs her smartphone off the counter. She holds the phone out and aims it directly at the ingredients laid out on the counter in front of her — phone screen shows @image_1 static CUE scan UI, a scanning frame locking onto the ingredients below. A brief pause — then @image_2 static CUE result screen appears on the phone. A recipe. She reads it, nods slowly, one corner of her mouth pulls into a small smile. She sets the phone down. She turns to the counter with new purpose. Fast cuts: hands sorting ingredients into clean groups — eggs to one side, tomatoes grouped, spinach stacked, cheese pulled out. Deliberate, efficient, energized. The counter goes from random to organized in seconds. Cooking begins — knife through tomatoes, eggs cracking into a pan, spinach wilting in butter, cheese grated over the top. Steam rises. Sizzle fills the frame. She moves with calm confidence, referencing the phone screen once mid-cook with a quick glance. Final shot: She picks up the plate with both hands, turns to face the camera directly. Quiet satisfaction on her face. She looks at the dish, then back at the lens. Says "Use CUE" Camera: mix of medium shots, close-ups of hands and ingredients, over-the-shoulder during phone scan, fast cuts during prep, slow final hold on her face and plate. Lighting: bright soft natural kitchen light, warm tones, clean shadows, golden steam on final plate shot. Sound design: ambient kitchen — ingredients placed on counter, phone tap, shutter click, soft notification chime, fast knife cuts, pan sizzle, butter pop, steam.

中文解說：官方 CUE 系列：每張參考圖都說明「是甚麼」及「何時靜態顯示在手機螢幕」。目標人物：回家很累、不知煮甚麼的人——問題、掃描、食譜、烹調、成果。

來源：blog:marketing-studio-video-2

3.2 第二個客群：健身用戶（同產品、不同鈎子）

範例提示詞（英文原文，逐字引用）：

A fit muscular young man in @image_1 in a plain black gym stringer, completely blank fabric, no logos, no brand marks, no prints, no text, no graphics on clothing whatsoever. Sweaty after workout, opens a messy fridge packed with random scattered ingredients — chicken, eggs, random vegetables, sauce bottles, everything chaotic and unorganized. He looks confused, scratches his head. He pulls out the ingredients one by one — chicken breast, eggs, bell pepper, avocado — and places them on the kitchen counter in a messy pile. He pulls out his phone, holds it above the ingredients and takes a photo — camera shows the phone screen capturing the food from above, the app interface appears on screen with the scanned ingredients @image_2 — app screen reference, static, no tapping). The phone screen fills the frame showing a complete recipe with macros generated automatically by the app. He nods confidently. Fast-paced cooking montage: overhead knife chopping with precision, oil hitting a hot pan in slow motion, chicken sizzling perfectly, vegetables tossed in the air and caught in the pan. Final shot: he sits at the counter with a perfect plated high-protein meal, takes a bite, gives a chef's kiss to camera, phone with the app propped up next to the plate @image_2 — app screen visible in background). A bold white caption text overlay appears centered in the lower third of the frame reading "POV: You're a gym bro who doesn't know how to cook..." in a clean sans-serif font, white text with subtle drop shadow against the video.

中文解說：官方範例：服裝強調「completely blank fabric, no logos, no brand marks」避免商標。

來源：blog:marketing-studio-video-2

3.3 更電影感的 UGC：連續 360° 環繞

範例提示詞（英文原文，逐字引用）：

@image_1 is the phone camera UI — display it statically on the phone screen when the character photographs the ingredients. @image_2 is the CUE app screen — display it statically on the phone screen after uploading the photo. Do not animate any app interface. A man stands in a bright, modern kitchen with white countertops, warm natural light, and clean minimalist decor. 0–3s: Slow 360-degree orbital camera begins moving around the kitchen — smooth, cinematic, continuous rotation. The man opens the refrigerator door. He reaches in and pulls out ingredients one by one: tomatoes, eggs, a block of cheese, fresh greens. 3–6s: Orbital camera continues its slow rotation around him. He places each ingredient neatly onto the counter, arranging them with calm intention. Ingredients clearly visible, neatly spaced on white countertop. He steps back, looks at the spread. 6–8s: He picks up his smartphone. Over-the-shoulder angle — he points the phone DIRECTLY DOWN at the ingredients on the counter. Phone screen shows @image_1 — static camera UI. He taps. Shutter click sound. Then phone screen switches to @image_2 — static CUE app screen. He glances at it, nods once. 8–12s: Timelapse sequence — the orbital camera keeps its slow 360 rotation while cooking happens in accelerated time: knife slicing tomatoes, eggs cracking into a hot pan, cheese grated, greens tossed in. Steam rising. Pan sizzling. Hands moving efficiently. The kitchen fills with warmth and motion. The orbital shot compresses the full cook into a few elegant seconds. 12–14s: Timelapse ends. Camera slows to real time. He plates the dish — one clean, confident motion onto a white plate. 14–15s: He turns directly toward camera, holds the beautifully plated dish up with both hands, smiles wide, and says out loud: "Use CUE." Camera: continuous slow 360-degree orbital rotation throughout — smooth, steady, cinematic dolly movement around the subject. Never stops moving until the final direct-to-camera hold. Lighting: bright soft natural daylight, warm kitchen tones, clean shadows, golden highlights on food. Sound design: original groovy instrumental hip-hop beat — upbeat, warm, rhythmic. Sound effects: fridge door open, ingredients placed on counter, phone shutter click, soft chime, knife chopping, pan sizzle, timelapse whoosh transition. Spoken words at end: "Use CUE." No voiceover, no background song from existing artists. IMPORTANT: CUE is a digital mobile app only — on phone screen only, no physical product. App interfaces are displayed as static screens — no animation, no UI transitions. Phone always aimed at ingredients on counter, never at floor or empty space. Style: super realistic, cinematic, lifestyle commercial, warm tones, smooth orbital cinematography, 4K.

中文解說：官方範例：同一產品故事，以連續慢速 360 度環繞鏡頭把整個烹調壓縮成優雅生活廣告。

來源：blog:marketing-studio-video-2

3.4 CGI 級產品揭示（9:16）

範例提示詞（英文原文，逐字引用）：

Vertical 9:16 cinematic shot. A modern smartphone floats in pitch-black void with subtle dark green gradient, displaying the CUE app interface — dark UI with glowing mint-green accents, "Cook with what you have" headline visible, suggestion chip "eggs + tomato → omelette" highlighted. A finger taps the screen and camera crash-zooms forward THROUGH the phone display into deep space. A translucent ice cube emerges from the darkness, mint-green rim light pulsing along its edges — trapped inside: a fresh egg and a cherry tomato with green spinach leaves. Sudden hyper-speed shatter: the cube explodes outward in extreme slow motion, crystalline shards flying past the camera with mint-green light streaks and frozen mist. Mid-air transformation in slow motion: the egg cracks open and golden yolk pours, the tomato splits into perfect dices, butter cubes melt, fresh herbs scatter, all spiraling through dark void with motion-blur trails. Camera orbits as ingredients converge and snap into a perfect golden folded omelette on matte black ceramic plate, glossy and gently steaming, garnished with diced tomato and a basil leaf, soft mint-green underglow. Smooth pull-back reveals the smartphone again, now showing the finished omelette photo on screen with the glowing mint-green "Cook with what you have" headline. Cinematic premium aesthetic, deep blacks, hyperrealistic detail, fast-paced ad editing energy, multiple dynamic camera moves, 9:16 vertical.

中文解說：官方範例：手機衝入虛空、冰塊碎裂露出食材、食材變成成品菜式，全部扣回 CUE UI。

來源：blog:marketing-studio-video-2

3.5 16:9 生活廣告（角色貫穿全片）

範例提示詞（英文原文，逐字引用）：

@image_1 — recipe detail screen reference: vertical dark-themed app showing the full Chicken Avocado Wrap page — dish photo at top, title, cook time 15 min, difficulty Easy, calories 480 kcal, ingredients list, step-by-step instructions. @image_2 — final dish reference: two halved chicken avocado wraps stacked on a dark ceramic plate, cross-section showing chicken, avocado, rice, spinach, tomato filling, lime wedges on the side. @image_3 - kitchen location reference: teal-green cabinets, large stainless steel fridge on the left, warm evening window light, dark stone countertops. She carries the ingredients from the fridge to the kitchen counter — container in one hand, avocado and spinach tucked against the other arm, walking calmly toward the counter. Easy, natural, no fuss. She sets everything down. The phone is propped vertically on a small stand showing @image_1 — ingredients list and numbered instructions visible on screen. She glances at the phone, then turns to the camera with that easy playful look and says: "The instructions are so detailed, even I can't mess this up." A beat — she gives the camera a slow smirk, reaches over, picks up a small piece of diced tomato from the cutting board and pops it in her mouth. Completely unbothered. Quick intimate cuts of the cooking process: tortilla laid flat, chicken strips placed, spinach and avocado layered in, tomato added, wrap rolled tightly, pressed down, sliced cleanly in half. The finished wrap on a dark ceramic plate exactly as in @image_2. She sets the plate down, looks at it, then back at the camera. Small satisfied pause. She picks up one half, holds it slightly toward the camera and says with a light grin: "Cue said fifteen minutes. It was fifteen minutes." She takes a bite. Handheld, warm kitchen light throughout, phone screen with @image_1 slightly visible in background during cooking. Cinematic TV commercial, 16:9, realistic. Sound: soft chopping and prep sounds during cooking, warm music holds through the cooking sequence and eases into a clean resolve on the final line and bite.

中文解說：官方範例：由冰箱到餐桌，溫暖、親切、電影感，適合 YouTube 投放。

來源：blog:marketing-studio-video-2

4. Do / Don't 清單

來源：skills-marketing-modes, skills-catalog, blog:marketing-studio-video-2

5. CLI 參數表（自動擷取自官方 MODELS.md）

自動解析 cli-models；以 higgsfield model get <id> 取得即時 schema。

marketing_studio_video — Marketing Studio Video

• 限制：Ad_reference_id cannot be combined with hook_id or setting_id.
• 限制：Product_ids and web_product_ids cannot both be set.

6. 待驗證／缺口

• ⚠️ CUE 系列影片提示的具體模型在網誌標題為 Marketing Studio Video 2，但個別段落未逐一註明模型（部分核實）。

來源

詳見同資料夾 sources.md。所有事實存取日期：2026-10-08。